OK, so I was asked what my e-discovery predictions were by several different columns and they didn’t use my responses. So either they think I’m full of it (not impossible: I have several ex-wives who would second THAT emotion) or they didn’t think my topics sounded snazzy enough to sell more subscriptions. I’m betting on numero two only because one writer asked not what my predictions were but what the big buzzwords would be for 2012.
OK, so buzzwords sell software and copy but IMHO they do a disservice to our profession. What we do is important folks. We’re not selling Budweiser at the Super Bowl here. The public expects the court system to get things right, not be cute or funny or be able to slap nice sounding sound bites on difficult subjects. You want to do that, run for Congress.
OK, now that I have that off my chest here is my response to the buzzword question:
I think these are the big three topics for 2012:
- Predictive coding will morph into TAR (technology assisted review)
- Social media
- Predicted pricing (decline of per GB model)
- Firms outsourcing lit support (due to pressure from biz clients about their pricing of same and inability to do it efficiently)
Not sure what buzz word will crop up for 2 and 3 but I’m sure some marketing guru will develop one. As far as importance I think 1 and 3 are most important because of cost concerns, nobody is talking about 3 and everybody is talking about 2 since it is “sexy” and easy to discuss
OK so first I know that’s four and he asked for three but math was never my strong suit, nor was coloring inside the box, if I may mix a metaphor …and since I’m writing this, I may.
Second …well second the answers speak for themselves. ‘Nuff said.
